Kim Kardashian puts comfort first at home, then accepts the discomfort that comes with dressing up. “When I step out, I don’t care how uncomfortable I am,” she said, recalling her sisters’ description of her wardrobe: “She’s either in pyjamas or gowns.”

Her dressed-up looks have included a silver, tight-fitting maxi dress for a 2022 Dolce + Gabbana show and a custom Margiela corset by John Galliano for the 2024 Met Gala.

That preference for comfort at home also helped shape Skims, which she launched in 2019. Kardashian said she used to dye her shapewear with tea bags in the sink because the available shades, black and a very light nude, didn’t match her skin tone. She wanted a range of almost a dozen neutral shades.

“I’m a comfort girlie,” she said. “I wanted more comfort and ease, but to still feel that snatch.”

Kardashian, 45, said the brand’s range of sizes reflects her aim to help people feel confident in their bodies. She’s still involved in fitting the clothes: “I still am in every fit meeting. I love being our fit model.”
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