From Claudia Schiffer’s $1 Million Bra to Kylie Jenner’s $50 Million: Every Model Who Has Worn the Victoria’s Secret Fantasy Bra

Kylie Jenner closed Victoria’s Secret’s October 18 Fashion Show in a $50 million Fantasy Bra, more than three times the value of any previous version. At 29, she’s the first non-Angel to wear one, and she did it in her runway debut.

Designed and made by Jacob & Co., the piece centers on a 75.54-carat radiant-cut Fancy Vivid yellow diamond worth roughly $22 million on its own. Surrounding it are 4,410 natural diamonds, bringing the total to about 1,373 carats. Fifteen artisans spent more than 1,000 hours making it.

The bra weighs just under 4 pounds, incorporates Jacob & Co.’s proprietary Angel-Cut diamonds, and has no fabric base. It’s built to move like lingerie.

Jenner completed the look with a crystal thong, clear heels, a sheer miniskirt, and large white feather wings.

Heidi Klum poses beside the $11 million Victoria’s Secret Fantasy Bra during a 2003 Fashion Show fitting at the brand’s design studio in New York City. Photo by Evan Agostini / Getty Images.

Chief Creative Officer Adam Selman linked Jenner’s selection to her cultural reach and his “fandomonium” concept.

The Fantasy Bra began as a catalog spectacle in 1996, when Claudia Schiffer wore the $1 million Million Dollar Miracle Bra in catalogs, ads, and a New York billboard campaign. It became one of the brand’s biggest honors, with a rotating cast of models wearing increasingly elaborate designs.

Every Victoria’s Secret model to wear the Fantasy Bra:

1996: Claudia Schiffer ($1 million)

New York City served as the backdrop on September 10, 2015, as Lily Aldridge took part in behind-the-scenes filming for Victoria’s Secret’s Fantasy Bra campaign. Photo by Mike Coppola / Getty Images.

1997: Tyra Banks ($3 million)

1998: Daniela Peštová ($5 million)

1999: Heidi Klum ($10 million)

2000: Gisele Bündchen ($15 million)

Kylie Jenner closes the Victoria’s Secret Fashion Show wearing the $50 million Jacob & Co. Fantasy Bra. Photo by Dimitrios Kambouris / Getty Images / Evan Agostini / Astrid Stawiarz.

2001: Heidi Klum ($12.5 million)

2002: Karolína Kurková ($10 million)

2003: Heidi Klum ($11 million)

Heidi Klum poses beside the $11 million Fantasy Bra during a fitting at Victoria’s Secret’s Design Studio in New York City on November 10, 2003. Photo by Evan Agostini / Getty Images.

2004: Tyra Banks ($10 million)

2005: Gisele Bündchen ($12.5 million)

Lais Ribeiro unveils the $2 million Champagne Nights Fantasy Bra in New York City on November 1, 2017. Photo by Dimitrios Kambouris / Getty Images.

2006: Karolína Kurková ($4.5 million)

2007: Selita Ebanks ($4.5 million)

2008: Adriana Lima ($5 million)

2009: Marisa Miller ($3 million)

At Victoria’s Secret on Fifth Avenue in New York City, the $3 million Bright Night Fantasy Bra is worn by Jasmine Tookes on October 26, 2016. Photo by Dimitrios Kambouris / Getty Images.

2010: Adriana Lima ($2 million)

2011: Miranda Kerr ($2.5 million)

The 2011 Fantasy Treasure Bra was unveiled at Victoria’s Secret’s Lexington Avenue flagship in New York City on October 19, 2011, with Miranda Kerr on hand for the reveal. Photo by Astrid Stawiarz / Getty Images.

2012: Alessandra Ambrosio ($2.5 million)

2013: Candice Swanepoel ($10 million)

2014: Alessandra Ambrosio and Adriana Lima ($2 million each)

At the Fashion Show mall in Las Vegas on November 13, 2014, the Victoria’s Secret Dream Angels Fantasy Bra by Mouawad was unveiled with Alessandra Ambrosio on hand for the debut. Photo by Bryan Steffy / Getty Images.

2015: Lily Aldridge ($2 million)

New York City, September 10, 2015: Lily Aldridge appears on set during the making of Victoria’s Secret’s Fantasy Bra campaign. Photo by Mike Coppola / Getty Images.

2016: Jasmine Tookes ($3 million)

At Victoria’s Secret on Fifth Avenue, New York City, the $3 million Bright Night Fantasy Bra is presented by Jasmine Tookes in October 2016. Photo by Dimitrios Kambouris / Getty Images.

2017: Lais Ribeiro ($2 million)

At Shanghai’s Mercedes-Benz Arena on November 20, 2017, the Fantasy Bra made its runway debut during the Victoria’s Secret Fashion Show, worn by model Lais Ribeiro. Photo by Matt Winkelmeyer / Getty Images.

2018: Elsa Hosk ($1 million)

At Pier 94 on November 8, 2018, the Fantasy Bra takes center stage as model Elsa Hosk holds it backstage during the 2018 Victoria’s Secret Fashion Show in New York City. Photo by Dimitrios Kambouris / Getty Images.

2026: Kylie Jenner ($50 million)

The televised show was canceled after its 2018 run amid falling ratings and criticism of the brand’s beauty standards. It returned in 2024 and 2025 without a Fantasy Bra, before Jenner’s $50 million appearance shattered the $15 million record Gisele had set 26 years earlier.

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